How to Best Tackle Amazon's Q4 (and Q5!): The SQPR and FBA Reimbursements

Q4 has begun (and Amazon's Q5 is approaching!) and with 2023 Amazon has introduced a series of very interesting new features for us Vendors and Sellers.

For the first time - in fact - Amazon shows us within its Reports information never seen before: the number of keywords, the specific level of impressions, clicks, conversions...

This new report is called: "SQPR Search Query Performance Report".

Let's see in detail everything about it.

What is this Report?

The SQPR, or Search Query Performance Report, is a report provided by Amazon that provides detailed information on search query performance within your Seller Central.

This report allows you to monitor the performance of your keywords and obtain useful data to optimize your marketing strategies and improve the visibility and sales of your products on Amazon.

You got it right! The SQPR report allows you to monitor and analyze the keywords that users are using to find your products.

Why is the SQPR Report so important?

What makes the SQPR so valuable is that it provides you with real data on your keyword performance. You can in fact see in detail:

• the number of clicks
• impressions
• "Add to Cart"
• actual purchases

...And many other metrics correlated to each keyword. This helps you understand which keywords are most effective in generating traffic and sales for your products.

With this information, you can optimize your marketing strategy: title creation, copy, listing, positioning and PPC.

Regarding PPC, you can in fact identify the keywords that work best to launch your Manual Campaigns and focus your efforts on them, then optimize them by identifying the less performing keywords and make changes to improve their effectiveness.

Does the SQPR allow you to identify new keywords?

Absolutely yes.

You can discover related search terms that might be relevant to your target audience but that you might not have considered before. This incredible tool therefore helps you expand your visibility and reach a wider audience.

Where to find it?

The Report is only available for those who have a Registered Brand on Amazon.

Precisely it can be found in: Brand Analytics > Search Analytics > Consumer Behavior Analysis

Some Tips to Make the Most of Your Q4 (and Q5) on Amazon

• Optimize your PPC, your listings and your product pages with the SQPR - by carrying out real testing & learning. It can happen in fact that there are products that have strong visibility but low conversion, and vice versa, and it's necessary to set up a targeted strategy in this regard.

• Analyze seasonality: in conjunction with Q5 (Black Friday & Christmas period) the game changes in fact. It becomes extremely important to verify the keywords and related analytics of this period, which change significantly compared to other periods of the year. The SQPR Report therefore helps to understand the seasonality of keywords - providing essential support for Marketing and PPC strategies on Amazon.

• Check your Competitors and your prices: price variability is never as high as during this time. Do a daily analysis of your prices and your competitors' prices to adjust them to the market and maximize your revenue and daily profit.

• Pay attention to lost or damaged merchandise and shipments and request the related FBA Reimbursements: in this period more than ever a lot of merchandise is lost - and we absolutely cannot afford to leave money and cash on the table! Don't waste time on this burdensome task and activity of searching for your lost and damaged merchandise: completely delegate to our Team and our Software the management and request of your Reimbursements to Amazon Support, thanks to the new FULL SERVICE.

Eagle Eye Software and Growth Labb can jointly help you with a shared strategy that can provide you with both human and automated support in order to achieve your sales and business goals on Amazon.

Thanks to the shared Partnership between the two realities, there will be an opportunity to discuss important topics for Amazon's Q4 (and Q5!), such as the management of FBA Reimbursements and the positioning of your Private Label on Amazon.