The 6 Most Common Amazon Mistakes to Avoid for Christmas 2024 (Including Your FBA Reimbursements)

Selling on Amazon is one of the fastest ways to build a thriving e-commerce business, but like all things it's not exempt from mistakes.

In this guide, we'll show you some of the most frequent mistakes by Amazon and Sellers like you, how they affect your sales, your margins and your business.

But most importantly, we'll give you some advice on how to avoid them to best prepare for the Christmas 2024 period.

1. Incorrect Inventory Management

Incorrect inventory management is one of the common mistakes on Amazon: Sellers run out of stock or find themselves with inventory that doesn't sell. In both cases (inventory too low or inventory too high) Amazon charges hefty fees, especially when discrepancies are high (for long-term inventory, or for excessively low inventory compared to its metrics).

OUR ADVICE: Use software that allows you to view in real time what the optimal stock is by making a right mix between the stock suggested by Amazon (to avoid over/under fees) and your optimal stock considering the replenishment speed with your suppliers. Use a risk coefficient for the variance that can be created, but above all, monitor your competition daily which often creates peaks or imbalances between supply-demand.

2. Pricing Strategy Errors

Product pricing on Amazon is dynamic and you can't keep the same price for days, months, years. Whether you're selling in Private Label, or you're selling in Retail, competition and events play a key role in your pricing dynamics. Every day and actually every hour, competitors can change their prices creating an important gap with your product.

OUR ADVICE: If you're a Retailer use repricing tools to automate your pricing system and that allows you to adjust them in an automated and real-time way, in order to always win the Buy Box. If you're a Private Label, consider selling at your full price in periods when there are demand peaks, while consider offering discounts, promotions and coupons when your competitors are doing a price war. Always consider that as Private Label you should never devalue your product: invest more in advertising if necessary.

3. Overlooking Hidden FBA Fees

Hidden Amazon Logistics fees that affect profits are easy to overlook: long-term storage fees, removal fees and unexpected handling fees can add up quickly if you don't pay attention. If you're not checking your expenses properly, you'll never realize how much hidden fees are costing you.

OUR ADVICE: Regularly check your reports in Seller Central to keep hidden FBA fees under control. Don't know where to start? Sign up for Eagle Eye Software FULL SERVICE to audit your account and recover any lost funds. Our team of experts, including former Amazon employees, offers efficient FBA Reimbursement request management and higher success rates in reimbursement.

4. Not Optimizing Listings

Even the smallest mistakes in listings can cost you sales. Imagine searching for a product, and not being there, or missing important keywords for different periods of the year, or even spending too much on your bid when it's not necessary, or too little, losing your place in Amazon search.

OUR ADVICE: Research and analyze your best performing keywords weekly. Consider new keywords in different periods of the year. In the pre-Black Friday period study your campaigns to understand the keywords with the most clicks, then invest your budget on those keywords in the Q5 period. Consider using software to update bids automatically and efficiently, also considering the times when there are more demand peaks.

5. Losing Your Shipments

If you've ever sent a shipment with improper labeling or incorrect quantities, you know how frustrating the consequences can be. Amazon might even reject or lose your shipment, delaying your stock availability and damaging your sales.

OUR ADVICE: Always check Amazon's FBA shipping guidelines before sending inventory. Double-check that all labels are applied correctly and that packages are properly prepared for quick processing. Take a photograph of the labeled packages, if you can also a video of the preparation. These are all important evidence to request any FBA Reimbursements!

6. Overlooking Amazon Logistics Errors

It's surprising how often your inventory gets lost, destroyed, unreimbursed or damaged in the warehouse by Amazon and sometimes you might not even be informed about it. For these reasons, as a Seller, it's important to keep close track of your inventory to save money. According to the Reimbursement policy you're entitled to Compensation in case of Amazon errors, but you need to file a request and open a related Case.

OUR ADVICE: Frequently check your inventory reports or contact us to file claims for lost, destroyed, unreimbursed, unreturned or damaged products. We specialize in recovering money you didn't even know you had to recover!

Get Your FBA Reimbursements Effortlessly

For most of the points listed above there are software and services that can help you save time and money, as well as focus on what you consider important.

In particular we at Eagle Eye Software have been uncovering all the errors made by Amazon Logistics for over 2 years and helping the Seller recover their due Reimbursements, opening Reimbursement requests ourselves, managing Amazon Support and obtaining your due money that will be credited to your Seller Central Balance.

Eagle Eye Software's FULL SERVICE can make the difference. While we find every Amazon error and successfully request all FBA Reimbursements for you, you'll be free to prioritize more strategic activities for your business.

After all, sifting through months of data and wasting time on burdensome activities is something most entrepreneurs hardly have the time and desire to do.

What's the Advantage of Fully Relying on Our FULL SERVICE?

• We've been leaders in Italy in FBA Reimbursement recovery for over 2 years
• Our level of expertise and framework with which we operate is unmatched
• Our software will identify all discrepancies and FBA Logistics errors
• Our Team is made up of former employees who were part of Amazon Support
• You'll be given a WhatsApp group entirely dedicated to your FBA Reimbursements

Still not convinced? We'll give you the first month of software for free and, in addition, we'll give you the first €100 of FBA Reimbursements: it costs you NOTHING to join, in fact you only gain!

Click below and book 10 minutes of call WITHOUT OBLIGATION: